Samsung Project Moohan
Samsung just released a Q1 2025 earnings report, and among its notes for shareholders was what amounted to a confirmation of the company’s plan for a Project Moohan XR headset.
The earnings reported discussed plans for the rest of the year, including to “explore new products such as XR” in the second half of 2025, as spotted by SamMobile.
This headset was announced all the way back in 2023, while a late 2024 website blog post in which Samsung said the headset would come “in the near future.” And that apparently means H2 2025.
It’s currently known as Project Moohan, the development title for the mixed reality headset. As Samsung explained last year, Moohan means “infinity” in Korean.
Since that last official outing, though, little has ben said about Project Moohan, or the Android XR platform on which it is based.
Its roll-out is going to be a little like the relaunch of WearOS with version 3 back in 2021. It sees Samsung and Google join forces to attempt to gain the kind of momentum they might struggle to achieve alone, fully partnering a software platform with the hardware that uses it.
Samsung’s discussion of the hardware didn’t leave us with a remotely clear picture of what the headset will be like, just a few hints on how it might be used, despite showing a prototype at the Mobile World Congress trade show. But earlier this year TheElec published leaked details suggesting it will be a very high-end device.
Its sharpness may be even greater than that of the Apple Vision Pro, using panels with several times the pixel density of the Meta Quest 3’s.
This brings up one obvious issue: cost. Apple Vision Pro is a masterful piece of engineering, but its high cost is largely blamed for its poor sales performance.
Since the launch of Apple Vision Pro, the pressure on consumer tech pricing has only increased, thanks in part to Trump’s tariffs. A Microsoft Xbox Series X now costs $100 more than what it did at launch in 2020, for example, thanks to a recent price jump.
Expectations for Samsung Project Moohan’s price are all over the place, with some speculating it will cost less than $1000, others that it will sit much closer to Vision Pro’s $3500. It’s hard to picture an ultra-high resolution headset selling at a remotely low cost.
There’s good news, though. Project Moohan is expected to work just fine as a PCVR headset and run Android apps as well as bespoke ones. Its main job is also to introduce us to the Android XR platform, and there will likely be nothing stopping other manufacturers from producing significantly cheaper alternatives.
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